- How are you trending vs. your competitors?
- What share of wallet are you really capturing?
- Where else are your customers spending money?
- Which demographics are trending up and down within your business?
TXN is a web application for consumer spending analytics, competitive intelligence and surveys. We capture transactions directly from credit and debit cards provided by consumers who join our research panel. Alongside spending data we also collect demographic information, allowing us to build an accurate picture of any segment of consumers. Our clients use our interactive, web-based insights tool to make business decisions based on this market intelligence.
We also provide a unique ability to publish surveys to our panel. Instead of surveying random people and hoping they’re relevant, TXN clients can target surveys to specific consumer groups and tie their responses to their transaction history, uniquely layering quantitative and qualitative data.
We preselect a diverse set of panelists to get a representative sample of your customers.
Transactions for each panelist is processed by our algorithms, giving clean data ready for analysis.
Data are instantly available for analysis from our merchant analytics tool.